American Eagle Airlines is changing its name to Envoy this spring, a move company officials say gives the carrier its own distinct identity.
The move, officials contend, also eliminates confusion between the company’s current name and American Eagle, the regional flying brand of American Airlines.
According to a news release announcing the name change, Envoy reflects what the company does for the airlines it works with – it serves as their ambassador and a representative to American Airlines’ customers.
“Our people and our company – which is one the largest regional carriers in the world with some of the best people in our business – deserve a name that is all our own,” Pedro Fabregas, president and CEO of American Eagle Airlines, said in a news release. “By taking on the Envoy name, we can better differentiate ourselves from the competition and better market ourselves. This is important for both our people and our company as we further expand our ground handling business.”
American Eagle Airlines, based in Fort Worth, Texas, is a wholly owned subsidiary of American Airlines. American Eagle Airlines has more than 14,000 employees and a portfolio of business in addition to its flying operations, including an aviation ground handling operation.
The airline is expected to continue flying American Eagle regional flights for American Airlines.