USA Today Travel Media Group buys 10Best.com
USA Today Travel Media Group has completed its acquisition of 10Best.com. Terms of the acquisition were not disclosed.
10Best.com provides so-called “experiential travel content” of top attractions, including information about attractions and restaurants for top destinations in the U.S. and around the world. In 2012, 10Best.com averaged more than 700,000 monthly unique visitors generating approximately 28 million page views.
10Best.com will continue to build on its success as a standalone travel media site and its content will be featured in USA Today Travel Media Group’s existing and future digital, mobile and tablet products. 10Best.com joins a suite of USA Today Travel Media Group digital offerings, including The Point and HotelMe.
Content from 10Best.com will also be used across Gannett media outlets including the websites of its more than 100 local news organizations.
“As we welcome the 10Best brand and team into the USA Today family, we believe their expertise in fresh, useful and engaging travel content will greatly contribute toward expanding our product offerings,” John Peters, president of USA Today Travel Media Group, said in a statement. “Travel is in the DNA of USA Today and for decades we’ve been providing our audience with helpful and easy to use travel content. 10Best fits very well into our overall travel strategy as we continue to expand our digital portfolio of travel news, products and services.”
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