FRANKLIN, Tenn. — Thanksgiving is more than a week away, as is Black Friday, the unofficial kick off to the holiday shopping season. But, Christmas decorations are already starting to appear in many cities.
By Veterans Day in Franklin, Tenn., banners reading “Season’s Greetings” were already adorning light poles. In nearby Clarksville, Tenn., city crews on Friday afternoon were erecting lights for that city’s annual “Christmas on the Cumberland” celebration.
As decorations start appearing on homes and in public spaces, it will no doubt spark the age-old questions: When is too early to break out the Christmas decorations?
MLive posed the question to readers. No surprise, there is about as much consensus on the subject as there was on Election Day.
The fact that Christmas decorations are starting to pop up around town shouldn’t be a surprise. A recent study from the National Retail Federation found that 41.4 percent of Americans said they planned to kick off their holiday shopping before Halloween.
If the shopping has already commenced, why not decorate?
Perhaps that accounts for Experian Marketing Services’ latest Consumer Expectation Index, which found consumers’ forward-looking view of the economy is at its highest level since the onset of the recession. Stores, too, can’t even wait for the Friday after Thanksgiving; Black Friday starts on Thanksgiving Day.
Regardless, when it comes to buying decorations, Christmas is still king. Of the $19 billion spent on holiday decorations, more than 60 percent was for Christmas decorations, according to a new study from Unity Marketing.